Who areThe Strangely Good?
A creative and design agency, The Strangely Good is definitely not your usual cup of tea. What begins as an acquired taste mellows into a pleasant surprise for the palate. We can’t really put a finger on what makes us tick. Perhaps it’s how our different disciplines, interests and personalities complement one another and give rise to all-round and distinct approach to creating that coup de foudre of an idea. Be it advertising, branding, spatial or graphic design. Or perhaps it’s how we get involved and cross-collaborate in the process by debating, deliberating and deviating from convention. A tad outrageous and categorically devoted to creating the not-so-everyday idea, we thrive on brand new perspectives to deliver ideas extraordinaire. Ideas which are not only beautifully thoughtful but also felicitously crafted. So does it really matter if The Strangely Good is pint-size? Perhaps, if you prefer to forgo that personal and intuitive touch of a deliberately small, naturally independent creative agency. The answer is crystal clear upon the perusal of our work. Be it 2-dimensional graphics, a print ad or a 3-dimensional virtual or physical space, it is strangely good.
The good folks behindThe Strangely Good?
Michelle LinFounding Partner/ Creative Director
Her strategic thinking and distinctive aesthetics have been prevalent across different disciplines from Print, Digital to Interior Spaces. She is enjoys the challenges of creating pieces that effectively meet business goals and create distinctive aesthetics or atmospheres within a space or in an event. Her works have been recognised in the Business Times, various local and international publications and awarded in regional and international award shows including One Show, and a Gold in the Creative Circle Awards 2016.
Eugene TanCreative Director
His ability in critical thinking across different disciplines is reflected in the work for his clients. His works have been recognised and awarded in numerous regional and international award shows including D&AD Global Awards, One Show, Cannes, YoungGuns, Spikes Asia, Effies, Creative Circle Awards and Communication Arts. He places emphasis on creativity and a sensitive approach in his writing and works, regardless of media boundary. He believes in helping new creatives grow and was a mentor at the Crowbar Awards 2011 as well as judge for SPH IINK Awards 2016.
Sean TiangDesign Director
As a designer, Sean’s work spans across varying mediums and platforms from branding systems, to exhibition and spatial design. His mission – find clarity and create a strong visual vernacular on the projects he works on through considered typography and art direction. He is privileged to have spent 8 years at Kinetic learning and honing the craft of design and communication, at which time he has work on projects with client ranging from City Developments, Hashbro, K+, MINI, Nike and Uniqlo.
His work at Kinetic has received both local and international awards including D&AD, Canne’s Lion, One Show, Tokyo Type Director’s Club and the Creative Circle Awards. In 2014, he also had the opportunity to judge for The Crowbar Awards as a jury for the design category.